FAQ

What are the latest NRS print results?

Estimates of Average Issue Readership for the 260 or so titles for which NRS publishes data are available for

The subscriber-only section of the website contains some 250 tables of readership data, the majority of which can be customised.

What is Average Issue Readership?

 

The key measure of readership is known as Average Issue Readership or AIR.

AIR is the number of people who have read or looked at an average issue of a publication.

The definition is based on those who say they have last read a publication within its publication interval, i.e:

Daily newsbrands arrow Read yesterday
Sunday newsbrands arrow Read in the last 7 days
Weekly magazines arrow Read in the last 7 days
Fortnightly magazines arrow Read in the last 2 weeks
Monthly magazines arrow Read in the last month
Bi-monthly arrow Read in the last 2 months
Quarterly arrow Read in the last 3 months

For daily newsbrands AIR is available for Saturday editions, as well as an estimate for the 5-day weekday edition, and an overall 6-day estimate.

To qualify as a reader, the publication must have been read or looked at for at least 2 minutes. In fact, publications are read for much longer than this, as the time spent reading data show.

There is also a great deal of other information about readership available from NRS.

What are the latest NRS PADD results?

PADD results are available for

What is PADD?
  • Print And Digital Data
  • A fusion of NRS print data and comScore digital data
  • A single database for planning across print and digital platforms of NRS publisher brands
Where can I find out more about NRS PADD: Mobile?

Details about NRS PADD: Mobile are available here

When is the next data release?

Details of all forthcoming release dates are available here

Is there an app for NRS print and PADD data?

Download the free NRS app to your mobile phone, tablet or desktop computer here

Where can I find out more about my title?

You can find out the procedure for updating a title, here, the titles included on the survey here and see the mastheads here which are used to prompt participants during the interview.

Information about how to subscribe to the NRS

The subscriber-only section of the website contains some 250 tables of readership data, the majority of which can be customised. Information is available here

How do I change or add a title?

Information about changing or adding a title is available here

What training is available?

PAMCo Client Services is dedicated to helping all our clients use NRS data to its full potential – see further details in our training overview

How can I book a training session?

You can book one or more training sessions here

Who can I contact for more information?

You’ll find all of our contact details, including the Helpdesk telephone number, here