News and Opinions

To see the January 2016 – December 2016 data release infographics please click here

NRS Press Release February 2017

The Published Audience Measurement Company (PAMCo), has today (1^st March 2017) issued the latest audience readership figures for mobile and tablet, alongside its quarterly print and print and digital data (PADD) results.

The data shows almost ubiquitous coverage of published media, with 94% of GB adults consuming magazine media and newsbrand content each month on print, PC and mobile.

Consumption of publishers’ content via mobile has increased 4% year-on-year across the market.  For two thirds of the 25 brands measured across all platforms, mobile is the single biggest provider of audience.

Simon Redican, Chief Executive at PAMCo, said:  “The latest data continues to show the good health of the published media sector. What is particularly interesting is that mobile now represents the largest platform for two thirds of those brands measured across all platforms. This bodes well for the launch of AMP (Audience Measurement for Publishers) when it will be possible to plan and buy across all platforms for the first time.”

The data, released on the 27^th February under embargo until 23:59pm on the 28^th February, shows NRS PADD readership data for the period January 2016 to December 2016, incorporating November 2016 comScore data.

This quarter, (Q4 2016 data January – December 2016), marks the final release of full NRS data. PAMCo will continue to publish NRS data but from Quarter 1 2017 (data released on 21^st June 2017) the print data will be blended from NRS and AMP samples, in order to integrate the new AMP data. This release will have three quarters of NRS print data and one quarter of AMP print data and an NRS PADD style fusion to deliver digital audience estimates.

NRS/AMP blended data will be published at the Quarter 2 and 3 2017 data release, with an incremental proportion of AMP data until the first 100% AMP dataset for January – December 2017, which will be published in February 2018.

To see the October 2015 – September 2016 data release infographics please click here

NRS Press Release November 2016

The Published Audience Measurement Company (PAMCo*), has today (November 30th 2016) issued the latest audience readership figures for mobile and tablet, alongside its quarterly print and print and digital data (PADD) results.

Once again the figures show the almost ubiquitous coverage of Published Media with 95% of British adults consuming magazine and newsbrands content across a month on print, PC, mobile and tablet.

Consumption of publishers’ content via mobile continues to increase, with a 9% increase year-on-year across the market.  For over half of the 26 brands measured across all platforms, mobile is now the single biggest provider of audience.   The data also shows that, contrary to popular belief, reach of published media amongst 15-34 is higher than for the overall adult population (15-34 adults have a 97% penetration vs 95% penetration of all adults).

Simon Redican, Chief Executive at PAMCo, said:  “The latest data shows that published media continues to have almost ubiquitous market saturation, with consumption of publishers’ content via mobile platforms continuing to grow again this quarter.  In addition, what is striking is that despite popular perceptions, reach amongst young audiences is actually higher than for the population as a whole.”

The data, released on the 28^th November under embargo until 23:59pm on the 29^th November, shows NRS PADD readership data for the period October 2015 to September 2016, incorporating September 2016 comScore data.

UK magazine marketing body Magnetic held an excellent and well-attended second annual event – Spark 2016 – with a diverse spread of speakers and some great content in central London this week.

There was new research from Magnetic, CV Research and Carat, developing and adding weight to the long-standing notion of the trusted, influential relationship that magazines, notably printed ones, have with their readers through their passions. Involvement and dwell time trumps even their own digital incarnations and shames other online channels.

Campaign magazine – click here to read more

To see the July 2015 – June 2016 data release infographics please click here

To see the July 2015 – June 2016 data release infographics please click here

NRS Press Release August 2016

The Published Audience Measurement Company (PAMCo*), has today (August 24^th 2016) issued the latest audience readership figures for mobile and tablet, alongside its quarterly print and print and digital data (PADD) results.

Once again the figures show the almost ubiquitous coverage of Published Media with 95% of British adults consuming magazine and newsbrands content across a month on print, PC, mobile and tablet.

Mobile continues to increase its reach and consumption, with an 11% increase year-on-year across the market.  For over half of the 27 brands measured across all platforms, mobile is now the single biggest provider of audience.

Simon Redican, Chief Executive at PAMCo, said: “The Published Media sector has invested huge amounts in distributing its remarkable and diverse content and the latest audience measurement figures show this strategy is paying dividends. Mobile is delivering record audiences with an annual growth of 11%, leading to many brands having a bigger reach than at any time in their history.”

The data, released at 09:00am on the 22^nd August under embargo until 23:59pm on the 23rd August, shows NRS PADD readership data for the period July 2015 to June 2016, incorporating June 2016 comScore data.

To see the April 2015 – March 2016 data release infographics please click here

NRS Press Release June 2016

The Published Audience Measurement Company (PAMCo*), has today (June 1^st 2016) issued the latest audience readership figures for mobile and tablet, alongside its quarterly print and print and digital data (PADD) results.

Once again the figures show the almost ubiquitous coverage of Published Media with 95% of British adults consuming magazine and newsbrands content across a month on print, PC, mobile and tablet.

Mobile continues to increase its reach and consumption, with an 11% increase year-on-year across the market.  For over half of the 25 brands measured across all platforms, mobile is now the single biggest provider of audience.

Simon Redican, Chief Executive at PAMCo, said: “These latest numbers provide further proof of the rude health of the Published Media sector.  Mobile is delivering record audiences for many publishers with an annual growth of 11%.”

The data set was published at 09:00am on the 31^st May, under embargo till 23:59pm on the 1^st June, shows NRS PADD readership data for the period April 2015 to March 2016, incorporating March 2016 comScore data.

To see the January – December 2015 data release infographics please Click here

NRS Press Release February 2016

The Publishers Audience Measurement Company (PAMCo, the body which superseded NRS Ltd), has today launched the latest NRS mobile and tablet estimates of audience readership, alongside its quarterly Print and PADD results.

The new data highlights that across a month on print, PC, mobile and tablet, 95% of GB adults 15+ have consumed news or magazine brand content.

On average, Mobile & Tablet adds 78% net reach to the individual footprints of the 25 magazines and news brands measured across all three platforms. Across all brands measured on the NRS survey, digital content (i.e. PC, mobile and tablet) adds an additional 17% to the overall monthly print reach figure.

The increase in digital net brand reach demonstrates that publishers are using the huge growth in digital consumption to get their content in front of more consumers than ever before.

Simon Redican, Chief Executive at PAMCo, said: “With a 95% net brand reach of the population, published media continues to have almost ubiquitous market penetration. What is striking about the latest dataset is the huge increase in consumption on mobile devices. With the increasing growth of video advertising online, this represents a massive commercial opportunity for publishers. Mobile and tablet is adding an average 78% net reach to the cross platform brands that are currently on the survey.”

The data set was published at 09:00am on the 22^nd February, under embargo till 23:59pm on the 23^rd February, shows NRS PADD readership data for the period January 2015 to December 2015, incorporating November 2015 comScore data.

PAMCo, the Publishers Audience Measurement Company, has today announced that Jan Gooding, Group Brand Director at Aviva, is joining as the new Chair of the organisation from September 2015.

As Chair, Jan will be responsible for overseeing the strategic thinking of the Board of Directors and will work alongside the organisation’s Chief Executive, Simon Redican, and the PAMCo team. Jan, who is also Chair of the LGBT equality charity Stonewall, has  more than 30 years’ experience in the marketing and advertising industry.

As part of further developments within the organisation, PAMCo has also announced the appointment of Ipsos MORI as its chosen provider for the published media industry’s new audience measurement service. The announcement follows a detailed review of research suppliers that has been carried out throughout 2015.

Simon Redican, CEO, PAMCo says: “Jan’s appointment will really help PAMCo to land the benefits that the new system offers to the published media sector, agencies and the all-important advertisers. Ipsos MORI impressed stakeholders by proposing a brand new methodology which has been designed for the 21^st Century. It will transform the way published media audiences can be planned, bought and sold.  For the first time, buyers and sellers can look at total de-duplicated reach across publisher platforms and transact on this information”.

Working in partnership with comScore, Ipsos MORI has developed a new measurement approach which includes a 5,000 strong digital panel, supplementing 35,000 face-to-face interviews. The panel will deliver single-source data on participants’ reading behaviour across all digital platforms, this will provide direct observations on print and digital duplication for the first time, delivering better estimates of publishers’ overall brand reach.

The new system will allow for regular bi-monthly data releases, via a modern interface, with the first data being released in 2017.

Jan Gooding, Chair at PAMCo says: “I am thrilled to be joining PAMCo at what is an incredibly exciting time for the industry. PAMCo is making the biggest change in more than 50 years to the measurement of audiences for newsbrands and magazine media, delivering a new approach to audience measurement which fully reflects today’s multi-platform media landscape.”

Rufus Olins, chief executive at Newsworks and PAMCo’s interim chair since April, says: “Jan is hugely capable and highly respected, both as a senior client and as Chair of Stonewall.  I’m really delighted that she will bring her experience and good judgement to the role of Chair of PAMCo. She is ideally equipped to put the new organisation and its ground-breaking research on the map.’’

To see the July 2014 – June 2015 data release infographics please Click here

The National Readership Survey Ltd (NRS) has today launched its fifth set of mobile and tablet estimates of audience readership, alongside its quarterly Print and PADD results.

The mobile and tablet estimates are published for 26 of the leading brands in the market.

The new data highlights that across a month on print, PC, mobile and tablet, 94% of GB adults 15+ are reached by news or magazine brand content.

On average, mobile and tablet adds 64% to the individual footprints of the 26 brands measured across magazine media and newsbrands. Across all brands measured by NRS, digital content (i.e. PC, mobile and tablet) adds an additional 14% to the overall monthly print reach figure.  

Simon Redican, Chief Executive at NRS, said: The latest data shows the almost ubiquitous reach of published media, with 94% of GB adults 15+ accessing our content. Advertisers have the opportunity to engage with 48.6 million adults every month across every platform, from print and PC to mobile and tablet.

The data set was published at 09:00am on the 24^th August, under embargo till 23:59pm on the 25^th August shows NRS PADD readership data for the period July 2014 to June 2015, incorporating June 2015 comScore data.

To see the April 2014 – March 2015 data release infographics please Click here

The National Readership Survey Ltd (NRS) has today launched its fourth set of mobile and tablet estimates of audience readership, alongside its quarterly Print and PADD results.

The mobile and tablet estimates are published for 26 of the leading brands in the market. This number will continue to increase with future releases, subject to sample sizes and approval.

The new data highlights that across a month on print, PC, mobile and tablet, 94% of GB adults 15+ are reached by news or magazine brand content.

On average, mobile and tablet adds 60% to the individual footprints of the 26 brands measured across magazine brands and newsbrands. Across all brands measured by NRS, digital content (i.e. PC, mobile and tablet) adds an additional 12% to the overall monthly print reach figure.

Simon Redican, Chief Executive at NRS, said: The latest data release demonstrates the continued growth of reach and influence of the published media sector, with 94% of the GB population accessing newsbrand and magazine content every month.

The data set was published at 09:00am on the 1^st June, under embargo till 23:59pm on the 2^nd June shows NRS PADD readership data for the period April 2014 to March 2015, incorporating March 2015 comScore data.

To see the January – December 2014 data release infographics please Click here

The National Readership Survey Ltd Board has announced that Simon Marquis will be stepping down from his current position as Chairman at the end of the year. Having held the role for ten years, Simon has led NRS Ltd in its mission to provide the most authoritative and accurate readership measurement for the published media sector in the UK. Simon’s tenure saw the NRS survey transition from print only, to one that provides in-depth measurement across print, online and mobile channels for the industry’s larger titles.

This news comes at a time when the current newspaper and magazine multi-platform measurement system is under review. This review is being led by Glanvill and Co and Mediatique, who represent the News Media Association (NMA), Professional Publishers Association (PPA), The Institute of Practitioners in Advertising (IPA) and Incorporated Society of British Advertisers (ISBA).

Simon Marquis commented: “In light of the full-scale review of the audience measurement system now under way, it seems only right to make way for new blood and a new system of governance for this important media sector. The NRS board has asked me to stay on until the end of 2015 to help effect a smooth handover which I am very happy to do, and of course I wish the newsbrands, the magazines and the agencies every success in the creation of a brand new measurement system.”

Simon will continue to serve in his role as Chariman of the NRS until December 2015.

To see the article published by Campaign, please Click here

To see the October 2013 – September 2014 data release infographics please Click here

To see the NRS presentation please click here

To see the video of Matt Warman’s presentation click here

To see the video of Katherine Page’s presentation click here

To see the video of Simon Redican’s presentation click here

To see the press release about the event please click here

To see the July 2013 – June 2014 data release infographics please Click here

To see the article published by MediaTel, please Click here

To see the April 2013 – March 2014 data release infographics please Click here

The National Readership Survey Ltd (NRS) has confirmed plans to introduce mobile and tablet readership measurement to NRS PADD during 2014. This additional data will show publishers’ total brand reach, in combination with the estimates for reading in print and on PC websites already published.

NRS, which conducts face-to-face surveys of 36,000 people per year, now includes questions about whether consumers have accessed publisher brands across a wide range of digital platforms such as:

• Website on a mobile and/or tablet
• App on a mobile and/or tablet
• Digital edition on PC, laptop, tablet and/or e-reader

The questions cover 13 news brands and 24 magazine brands.

NRS will use the data collected to publish estimates of total brand reach from summer 2014. This multi-platform NRS PADD will provide the media industry with a continuous single-source trading and planning currency.

Mike Ironside, chief executive at NRS, said: “The extension of our reports to include tablet and mobile data is a huge step for the organisation. It has been in our plans since the launch of NRS PADD last year, and we’re extremely excited that it is finally coming to fruition. Not only will the market have measures of total reach for the brands concerned, they will be able to compare and analyse these multi-platform audiences in any way they wish.”

Jane Ratcliffe, Chairman, Mediacom, said: “Over the last fifteen months NRS PADD has become a trusted source for all media planners, and the addition of mobile and tablet data will only increase its relevance to the rise & rise of the News Brand. There has been too much talk in the press about the demise of print, but the addition of this data will complete the picture of true multichannel readership and demonstrate an industry that continues to hold relevance in the modern era.”

NRS PADD has been providing estimates of the combined reach of print and PC websites based on a fusion of NRS and UKOM (comScore) data since its launch in September 2012. The new mobile and tablet estimates will be added to this dataset, subject to sample sizes and approval.

The National Readership Survey (NRS) is delighted to announce the appointment of Simon Redican as its next Chief Executive.

Current CEO Mike Ironside is stepping down from the role at the end of June after five successful years, when he will hand over to Redican.

Redican is currently Managing Director of the Radio Advertising Bureau (RAB), where he has spent the last seven years of his career. Prior to that, he worked at Times Media as Director of Solutions, Classic FM, and a number of media agencies including Starcom Mediavest and Carat.

Commenting on the appointment, Simon Marquis, Chairman, NRS, said:

“Mike will be a very hard act to follow and has given the NRS five fantastic years of energy and commitment, for which we are all extremely grateful.  I am very pleased that the board saw a host of exceptionally good candidates as a potential successor, of which Simon stood out. His broad media experience, many contacts in the business, his fantastic track record at RAB, and most of all his enthusiasm to take on the NRS role, make us both excited and relieved that we have found someone with exactly the right capabilities to take NRS forward. It is a truism to say these are challenging times, but they are, and NRS needs to respond ever more intelligently to the changing needs of its stakeholders.”

Simon Redican added: “I am delighted to be joining NRS as CEO. NRS rightly has a reputation as the press industry ‘gold standard’ and I relish the opportunity of building on the great work that Mike Ironside and the rest of the team have begun with NRS PADD. The organisation has a vital role to play as it continues to quantify and contextualise the exciting growth in consumption of publisher content across myriad digital platforms.”