About NRS PADD: Mobile & Tablet


  • Mobile & Tablet audiences are increasingly extending publisher brand reach and combined Mobile & Tablet estimates are now included within NRS PADD for those brands with sufficiently large sample sizes
  • The NRS Survey includes multi-platform questions for 37 publisher brands
  • An estimated 90% of digital reading of news and magazine brands is covered
  • As participants can’t recall the full extent of their digital reading, the NRS recall data are adjusted to match Mobile & Tablet audience estimates provided by comScore, also ensuring there is a consistent metric available in the market