• A continuous survey, 12 months of the year, 7 days a week
  • A large sample: 33,225 interviews a year with adults aged 15+ per year
  • A random sample: interviews only conducted at randomly selected addresses with randomly selected individuals
  • Interviews conducted in participant’s own home
  • The average interview takes 27 minutes
  • Participants asked about their readership of a list of newsbrands, newspaper supplements and magazines, as well as their online behaviour and information about themselves