NRS was led by its stakeholders (newspapers – NPA, magazines – PPA and advertising agencies – IPA) who were keen for the Survey to reflect the growth of newspaper and magazine brands through non-print platforms, principally websites.
Various possible solutions were assessed, and the favoured approach was a partnership with an established provider of online audience data. The advantages of this are that there is no disruption to the NRS print currency, and it avoids the expense (and potential confusion) of creating a new online currency.
The new dataset is called NRS PADD, which stands for Print And Digital Data. It is a fusion of NRS and comScore data, and provides a single dataset for planning across print and digital platforms. NRS PADD was launched in September 2012.
Please see NRS PADD to find out more.