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Reach of published media brands on mobile devices has grown by an impressive 55% since 2014
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NRS PADD
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Impact of Online on Readership Estimates
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In Summary
Is PADD Website Data the Same as ComScore Data?
London and South East Sample
Measuring Online Readership
Measuring Readership:
5 Key Principles
5 Key Principles
NRS PADD
NRS PADD Overview
Online Readership
Quality of Reading
Re-Contact Surveys
Release Dates
Release of Estimates
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Things to be Aware of
UKOM Establishment Survey
Weighting the Sample
What are the Minimum Sample Sizes?
What are the NRS PADD Plans for Mobile and Tablet?
What Does NRS PADD Provide?
What is Data Fusion?
What is the Difference Between PADD and ABC?
What this Means in Practice
Which Websites are Included in NRS PADD?
Who has Access to PADD Data?
Why has NRS developed PADD?
Why Have We Done this?
Why Was ComScore Chosen as the Data Partner?
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