This session provides a 30 minute introduction to the new AMP (Audience Measurement for Publishers) dataset, why it is needed, details of the new world leading methodology, and all the additional benefits it brings, along with how publishers and agencies can use it to help transform industry fortunes. The session is suitable for all users working in print, digital or cross-platform.
Topics:
- The need for AMP
- AMP – World leading Audience Measurement
- Will you be ‘AMP-Ready!’
Format: 30 min presentation with Q&A. Suitable for small or large groups.
