Introduction to Published Media Audience Research – NRS & AMP

Designed for those new to NRS or those who want a quick refresher, this session provides an introduction to PAMCo & the AMP survey,a concise overview of the existing NRS survey, and how the NRS data is used in media planning and trading.

The session also includes a short case study to highlight the type of data available on the survey.


  • PAMCo – Who we are
  • AMP
  • NRS
  • Methodology
  • NRS data within the media research landscape
  • Readership Measures
  • Demographic and lifestyle data on NRS
  • Case study
  • NRS PADD ‘Print And Digital Data’

Format: 60 min presentation including Q&A.  Suitable for small or large groups.

Regular introduction sessions will be held at the PAMCo offices on a fortnightly basis. These are tailored towards either magazines or newsbrands. Please choose the session which is relevant to your organisation.

If you are from a media agency you have the choice of attending whichever session you prefer. The dates are as follows:


Thursday 13th April – 930-1030

Thursday 18th May – 930-1030

Thursday 15th June – 930-1030

Thursday 13th July – 930-1030

Thursday 7th September- 930-1030

Thursday 5th October – 930-1030

Thursday 2nd November – 930-1030

Thursday 30th November – 930-1030


Tuesday 25th April – 930-1030

Tuesday 30th May – 930-1030

Tuesday 27th June – 930-1030

Tuesday 25th July – 930-1030

Tuesday 19th September- 930-1030

Tuesday 17th October – 930-1030

Tuesday 14th November – 930-1030

Please let us know if you have any new joiners that would like to attend any of the above dates.

If you require software training on the system you use to access NRS data please contact the relevant bureaux directly. For more details see Click here